InterWorld
Immersive
                      
      
Team 




Turn your data into a distinct visual identity that remains consistent across outputs. Generate unique aesthetics and IP  shaped by your data’s structure and behaviour. Apply a recognisable signature to every image, surface, or system.
Embed persistent digital signatures into your visuals, audio, and environments. Protect authorship and track origin across formats and transformations. Maintain verification without altering the visible output.

Transform your data into spatial, sensory environments. Generate installations using light, sound, and responsive systems. Experience complex data as dynamic, evolving spaces.




About



InterWorld is an AI-driven platform for data-driven aesthetics, developed as a response to energy-intensive systems and synthetic media such as deepfakes.
It produces outputs shaped by specific datasets, avoiding generic, mass-generated visuals, with traceable and verifiable origin. Resource-aware, accountable, and built for distinct aesthetic outcomes.



Interworld Immersive






InterWorld Immersive is the prototype for an immersive and synthetic media studio specialising in the creation of adaptive, aesthetically sophisticated audiovisual environments. Built from the technical foundations of AiDesign Lab: Artificial and Distributed Intelligence (Polymorph), InterWorld Immersive is a generative platform integrating retrained AI models with real-time sensor inputs and physical feedback.


The consultancy will offer a distinct service: helping clients work with generative AI without falling into generic, overproduced “AI aesthetics.”
Unlike many off-the-shelf solutions, InterWorld’s approach treats data as aesthetic material. Its tools and methods enable cultural institutions, luxury brands, and creative agencies to transform their own data, visual, auditory, textual, or environmental, into unique, context-specific visual and sonic outputs.
These are not template-driven effects, but carefully composed, adaptive environments that respond to their own conditions and inputs. Because they are grounded in live, situated data, often environmental or situational in nature, these outputs never repeat, ensuring that each commission remains singular and irreproducible.








Vision






We work with small datasets and energy-conscious systems. Our installations are designed to operate with minimal computational overhead, offering an alternative to resource-intensive generative pipelines and the increasingly uniform aesthetics that accompany them


We develop unique visual and sonic languages that retain character across media, resisting homogenising  aesthetics of  popular AI generators.

Our approach treats data as an active medium. We construct narratives through data and with data, allowing it to be continuously reworked, reintroduced, and reinterpreted across the system rather than fixed as a finite resource.









Outputs of the fine-tuned AI environment initially clustered  based on similarity
(t-SNE grouping).




Outputs of the experimental AI environment Polymorph first dispersed through the standard t-SNE similarity-based grouping, then re-clustered through flocking behaviour, resisting the narratives of data finitude.










Team

Prof Johnny Golding
Lead

 
Maggie Roberts
Sr Research Associate

Dr Jeremy Keenan
Sr Research Associate

 
Dr Sonia Bernac
Researcher

 















Pricing

Aesthetic Signature


£10,000 – £30,000+

We develop a distinct visual language from your data, producing a coherent aesthetic that remains consistent across images, environments, and media.

£10k–£15k — project-specific outputs (single campaign or artwork, light fine-tuning)
£15k–£25k — structured visual language (consistent outputs across formats, reusable for series)
£25k–£30k — custom aesthetic engine (model trained on a body of work, generating a persistent style)

£50k+ — artist-level signature systems
Training on an established body of work, with dataset structuring and documentation to support long-term authorship continuity and brand protection.

£50k–£100k+ — institutional / archival systems
  • Training on historical or museum-held collections
  • High fidelity to material, compositional, and stylistic characteristics
  • Dataset curation, documentation, and governance requirements
  • Controlled generation aligned with curatorial or institutional frameworks

Final cost depends on dataset scale, level of curation, and the degree of control required over how the system generates and is used.

Digital Watermarking


£10,000 – £100,000

We embed persistent markers directly into the internal structure of generated content. These markers remain coupled to the asset as it is transformed, shared, or reprocessed, enabling attribution and verification across platforms.

  • £10k–£25k — artwork and media protection (images, video, online circulation)
  • £25k–£60k — platform / brand integrity (multi-channel content, verification at scale)
  • £60k–£100k+ — high-risk environments (e.g. finance, security, synthetic media misuse), requiring strong robustness, system-level integration and updates. 

Final cost depends on robustness, deployment scope, and whether verification or monitoring systems are required.

Immersive Storytelling 


£30,000 – £150,000+

Spatial narrative systems built from multiple data streams, unfolding across sound, text, light, and vibration. Outputs shift in response to environmental input, sensor data, and system dynamics, producing a continuously changing environment.

£30k–£50k — spatial installations (projection and sound-based environments, limited data streams, short-term deployment)
£50k–£80k — responsive environments (multiple data streams, real-time inputs, dynamic outputs)
£80k–£150k+ — full systems (continuous data ingestion, sensor networks, evolving environments, long-term deployment)

Reduced rates are available for museums and cultural institutions.

Final cost depends on data complexity, spatial scale, hardware requirements, and whether the system operates as a temporary installation or an ongoing environment.








Contact     



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